But what makes Tory Burch designs so appealing and what is the secret to their success? We explore how this American label has developed and grown in its short but prolific time.
Dubbed an “American Lifestyle Brand” Tory Burch was launched in 2004 in Manhattan. Word spread about the small boutique establishment and the timeless style and effortless bohemian beauty of the pieces soon found a willing and enthusiastic market.
The small boutique also launched its huge online store Toryburch.com in that same year and through clever social media management, Tory Blog and Tory Daily they have established a huge brand following. The brand has been featured on Oprah and is the recipient of multiple fashion awards. The Tory Burch website and blog was also nominated for a Webby award for its innovative use of original content.
Tory Burch is the CEO, creator and inspiration behind the brand, with the collections drawing from her own personal style. She was named one of Forbes’s Most Powerful women in the world and the brand has been recognised for a wide range of fashion awards including the Rising Star Award from Fashion Group International.
Tory Burch Style
The brand is most notable for its use of color and print in collections and pieces combining elements from the Tory’s classically stylish upbringing and her slightly more whimsical and bohemian style. Tory Burch has had many notable brand partnerships over the years, including Luxittica, Fossil and Estee Lauder, which allows customers to not only take advantage of uniquely stylish Tory Burch attire but to also enjoy products from a range of highly reputable brands within the Tory Burch boutiques.
Inspired by art, design, music, travel and culture, the Tory Burch range is a refreshing and enchanting take on more classical fashion that allows the wearer to be both glamorous and carefree at the same time. The brand also has a social responsibility policy that includes the Tory Burch Foundation which focuses on providing microenterprise loans, investment, mentorship and support to female entrepreneurs across the USA. The aim of the foundation is to secure the future of female-owned businesses across the country.
Included in the 2014 look book are such design elements as metallic tones, carefully chosen accents and embellishments, floral patterns and high contrast monochrome motifs. The Tory Burch collections are always tied together by strong threads of color and theme, traits that she has become so noted for that she has released a book documenting her style and lifestyle in relation to color.
Each collection features not just dresses, skirts, trousers and other attire but also the accompanying accessories including shoes, handbags, jewellery, sunglasses, perfume, home decor and even tech related accessories such as phone and tablet covers for a totally inclusive look.
Though in the fashion world Tory Burch brand is a relative newcomer, the brand has already seen amazing success and garnered the respect of both the industry and its loyal customers. Visit the gorgeous Tory Burch store on Oak Street to get a glimpse of the unique brand firsthand.