Spotlight on Tory Burch

Tory Burch is brand that has rocketed to fame in its 10 years of operation and its stylish yet practical designs have brought a breath of fresh air to women’s ready to wear apparel.

But what makes Tory Burch designs so appealing and what is the secret to their success? We explore how this American label has developed and grown in its short but prolific time.

Their Story

Dubbed an “American Lifestyle Brand” Tory Burch was launched in 2004 in Manhattan. Word spread about the small boutique establishment and the timeless style and effortless bohemian beauty of the pieces soon found a willing and enthusiastic market.

The small boutique also launched its huge online store in that same year and through clever social media management, Tory Blog and Tory Daily they have established a huge brand following. The brand has been featured on Oprah and is the recipient of multiple fashion awards. The Tory Burch website and blog was also nominated for a Webby award for its innovative use of original content.

Who is Tory Burch?Tory Burch 2

Tory Burch is the CEO, creator and inspiration behind the brand, with the collections drawing from her own personal style. She was named one of Forbes’s Most Powerful women in the world and the brand has been recognised for a wide range of fashion awards including the Rising Star Award from Fashion Group International.

Tory Burch Style

The brand is most notable for its use of color and print in collections and pieces combining elements from the Tory’s classically stylish upbringing and her slightly more whimsical and bohemian style. Tory Burch has had many notable brand partnerships over the years, including Luxittica, Fossil and Estee Lauder, which allows customers to not only take advantage of uniquely stylish Tory Burch attire but to also enjoy products from a range of highly reputable brands within the Tory Burch boutiques.

Inspired by art, design, music, travel and culture, the Tory Burch range is a refreshing and enchanting take on more classical fashion that allows the wearer to be both glamorous and carefree at the same time. The brand also has a social responsibility policy that includes the Tory Burch Foundation which focuses on providing microenterprise loans, investment, mentorship and support to female entrepreneurs across the USA. The aim of the foundation is to secure the future of female-owned businesses across the country.

Included in the 2014 look book are such design elements as metallic tones, carefully chosen accents and embellishments, floral patterns and high contrast monochrome motifs. The Tory Burch collections are always tied together by strong threads of color and theme, traits that she has become so noted for that she has released a book documenting her style and lifestyle in relation to color.

Each collection features not just dresses, skirts, trousers and other attire but also the accompanying accessories including shoes, handbags, jewellery, sunglasses, perfume, home decor and even tech related accessories such as phone and tablet covers for a totally inclusive look.

Though in the fashion world Tory Burch brand is a relative newcomer, the brand has already seen amazing success and garnered the respect of both the industry and its loyal customers.  Visit the gorgeous Tory Burch store on Oak Street to get a glimpse of the unique brand firsthand.

Chic Halloween Costumes for Men and Women

Everyone knows that Halloween parties are a time to get creative and wear something a bit different, strange or sinister. But some of us don’t like to compromise our sophisticated style, even for a costume party.

Luckily, there are lots of options for costumes that are just as fashionable as they are festive.  We’ve compiled some of the most fashionable and chic ways to get into the spirit of Halloween without wincing when you look back at the photos in a few months’ time.

Men’s Costumes

There are a few classic Halloween looks for men that resurface every year without fail. Generic 1920s mobster and charmingly scruffy pirate are amongst those staples, but here are a few flattering alternatives you may not have thought of:

Patrick Bateman

Emulate the chillingly ruthless yet handsome and stylish main character of American Psycho with a sharp suit, shirt and tie, then don your Halloween 2see through plastic poncho and splatter around some fake blood. To complete the look, carry a fake axe and comb your hair back just like Christian Bale in the movie.

Doctor Who

Want to go as someone generally dapper and recognisable? The 12 regenerations of British Icon Doctor Who have some excellent attire to
work with. From tweed coats, to bright blazers, bow ties to leather jackets, there is a huge range of looks to choose from and you are likely to find something to suit your style in at least one of The Doctor’s many incarnations.

Disney Princes and Gentlemen

This is not as difficult or farfetched as it sounds. The very individual and historically based costumes such as The Beast from Beauty and the Beast, with his yellow and blue formal attire, to the cockney chimney sweep threads of Bert, you can take these highly recognizable costumes and dress them up or down. For example for Bert, all you need is a button up shirt, suspenders, a flat cap, jacket and trousers. Make them look a bit grimy and kicked around, add a bit of “soot” to your face and you have a costume!

LadiesHalloween 3

You could go as yet another witch or find a skimpy cliché costume, or you can use some of these timeless, flattering or stylish looks based on some of the most elegant or prominent female characters in popular fiction today.

Daenerys Targaryen

She is the simply stunning and somewhat unfortunate Queen of Game of Thrones. Her look of simple and effortless beauty is easy to create
and effective. You need platinum blonde hair, be it a wig or dyed, in soft curls held back by thin braids coming from the temples, a flowing Romanesque gown in soft pastel colours and fantasy-inspired accents, such as a dragon brooch from the bust of the dress, arm bands or a simple necklace.

Daisy Buchanan

Take a trip back to 1920s with the stunning fashions of the Great Gatsby. You will need some vintage inspired threads, think thin sparkly, free waisted dress, a cropped blonde wig or hair and a beautiful ornate
headband with a floral or feathery feature.

Katniss Everdeen

It’s so easy to recreate and perfect for if you want to be able to party all night in comfort and style. The protagonist in the Hunger Games, Katniss, wears attire with a slightly militant feel to it. You will need big black boots, cargo pants, a black top and a black leather jacket. Finish off the look with a fake bow and arrow set and tie back your hair, or if you want to get the color right use a brown or auburn wig.

Put the fake blood and the silly masks away and go for a classy, stylish costume this year.

The Hottest in Fall Fashion Staples

saintlaurentSummer coming to an end is always a little bittersweet.

Yes, we lose long days and nights of light and heat, but we also gain fantastic views of foliage and that little chill in the air that makes it OK to take out our favorite boots and sweaters.

With this soon-to-be change in weather creeping up on us, now is the perfect time to prepare so you don’t get caught in the cold wearing a flimsy cotton shirt and last year’s fall trends.

But just what are the best ways to dress during the fall? Some of that depends on your personal style, but the essentials are the same for everyone who lives in our chilly climate. Here we prescribe the best dose of fall outerwear staples.Continue reading

Spotlight on Spiaggia

spiaggiaIf there’s one thing that Chicago’s never lacking, it’s excellent Italian cuisine, but if you’re looking for a top-notch meal in an unparalleled setting, no place does it like the only 4-star Italian restaurant in Chicago: Spiaggia.

Located right here on Oak Street, Spiaggia offers a dining experience that attracts some of the most sophisticated tasters and tastemakers from Chicago and the world.

Let’s explore just what it is that sets Spiaggia apart from the masses of Italian restaurants in the city.Continue reading

Spotlight on Barneys New York

barneysBarneys New York is one of the most luxurious shopping department stores in the world. Brands like Givenchy, Saint Laurent, Hermes, and Chanel all find their home here, and that’s just the tip of the iceberg when it comes to high-end, internationally renowned designers.

The store’s headquarters is New York City, but they have outposts in 37 other locations, Chicago being one of them. Here we explore how the store came to be the premiere shopping destination for celebrities and lovers of luxury the world over. Continue reading

How to Add Rocker Chic to Your Style

saintlaurentleatherRock stars like Mick Jagger, Jimi Hendrix, Joan Jett, and David Bowie set the standard rock n’ roll looks by 1980 and they still hold true today.

Leather jackets, tough black boots, and daring hairstyles are a great way to add a little edge to your style and communicate your undying love for classic music.

However, it’s not completely for everyone. That is why in this piece we will break down a few parts of the rock n’ roll look that anyone can add to their look.Continue reading

Spotlight on the Park Hyatt

The Peninsula, Waldorf Astoria, and Trump Tower are thought of as the most high end, luxurious hotels in Chicago. According to the Reader’s Choice of Chicago hotels, the Park Hyatt is number 4 on the list, yet offers a slightly more affordable price.

The service is incredible, the rooms are elegantly modern, the dining is superb and you simply couldn’t ask for a better location in the very heart of the city. Read on to learn just what you’ll love most about the Park Hyatt on your next stay.


When you first enter the hotel you’re met with the stunningly stylish, expansive lobby that feels like the luxurious living room of the hotel itself. The area is perfect for waiting for friends, or just casually relaxing and deciding on plans. And if you’re looking for any guidance on how to spend your time, look no further than the Hyatt’s own concierge professionals who know no limits when it comes to pleasing guests.

A recent Trip Advisor put it well, when he wrote, “The very best leisure and business hotel in the United States, in my opinion. The staff of this hotel is the very best overall group of “caring” individuals I have ever encountered under one roof. The rooms are excellent, for sure, but what makes this hotel so very special is the staff. They are gracious, caring and responsive. They have been that way toward me and my family for over 15 years.”

Rooms parkhyattchicago

The Park Hyatt’s well-appointed rooms are not like other hotel rooms. The design is modern and stylish, giving you the feeling of being in the guest quarters of a beautiful home rather than an impersonal hotel.

In the bathroom a Jacuzzi awaits you, complete with aromatherapy salts and candles already prepared! As if that wasn’t enough, you can even watch TV from the comfort of the tub. Can you think of any better way to let the stresses of the day melt away?

When you hop out of your bath and into your plush hotel robe, you can enjoy your favorite playlist through the room’s own MP3 stereo dock, pop open a bottle of champagne and gaze at the stunning city views.


nomikitchen The NoMI kitchen has been considered one of Chicago’s greatest dining experiences for many years. It is perfect for locals and travelers staying in the hotel.

After a bit of a hiatus, in June 2011, NoMI kitchen reopened under new Executive Chef Ryan LaRoche, and the restaurant continues to offer the best meals with seasonal inspiration and regionally sourced ingredients.

On the seventh floor of the Park Hyatt you will find NoMI lounge. It is an exceptional experience with amazing art, views, wine, cocktails, specialty beer, and of course…5 star cuisine. It’s the perfect location to meet colleagues or friends for cocktails and an amazing dining experience without even leaving your hotel.

Finally, just above the NoMI lounge is the NoMI garden, an al fresco dining venue that feels like a natural oasis right in the middle of the city. You can enjoy happy hour cocktails here as you watch the sun set behind the skyline or a romantic dinner with the backdrop of city lights.


chicagoandmiLocated at Chicago and Michigan, the Park Hyatt is surrounded by the best of shopping, nightlife, and dining in the city.

You’re just a hop, skip and a stroll from the famed Oak Street, which is a luxury shopper’s paradise. You could spend an entire weekend just wandering in and out of the designer boutiques, fine dining restaurants and spas. And you’re not far from any other Chicago attractions or neighborhoods you may want to visit.

If you do end up shopping till you drop, you might want to set aside some time to visit the hotel’s NoMI spa, which offers a huge variety of aesthetic and therapeutic treatments. To really top off the experience, each and every treatment comes with a delicious bite and unique drink to enjoy while you pamper.

However you decide to spend your time in Chicago, you’ll be happy knowing each day will end in your gorgeous Park Hyatt room.








5 Summer Fashion Trends

jilsanderIt’s the height of summer – the 4th of July may have passed but we still have quite a while to enjoy the warmer temps and outdoor urban fun…and the fun of summer fashion. Take note of a few trends that are heating up looks this season.


Some may relate the look to the 90’s and rave culture, but the idea has gradually made its way to the forefront of summer trends in 2014. Mesh tops and dresses can be worn over tank tops or even more scandalous pieces, depending on how risky you like to get.

Luxe Sweatshirts

Sweatshirts are usually associated with state schools and lounging. They are rarely associated with summer time fashion because of the heat and the style. This is no longer the case in 2014. And with the cooler weather we’ve been having this summer, it’s a good idea to toss a warmer shirt over your shoulders if you’re heading out for the evening, especially near the lake. We recommend picking out a stylish sweatshirt with a graphic design, to create a unique look that blends casual and luxury.escada


Even if you don’t consider yourself one of the peppiest set, try out some pastel colors this summer. Mint greens, baby blues and light pinks, as well as lavender all can be used to create style even when it isn’t Easter time.

Black and White

Monochromatic looks have become more popular than ever in the past few years, and the trend isn’t dying down any time soon. The black and white combination says you are intelligent, stylish, and confident. It doesn’t beg for attention, but it definitely attracts attention. Nearly every designer in 2014 has something to offer when it comes to this chic color combo.

Athletic Wear 

Baseball caps, varsity jackets, track suits. Usually these are more associated with the gym and sports than they are with the runway. However, with celebrity influence in the fashion world, athleticwearnotably Rihanna, Kanye West, ASAP Rocky, and more, athletic wear has been on the rise in the high fashion world.

Tights, athletic jackets, and sneakers have been spotted on the runway along with gowns and more classic sportswear. This never used to be the case, but it’s an interesting and refreshing change. Athletic wear can easily be used to create a very personal style in a very comfortable way.

Crop Tops

The moreofftheshoulder of this you read, the more you will probably realize that the 90s have a huge influence in modern day fashion trends. And crop tops are the next item on the list to add to that statement’s credibility.

This sexy trend has been seen on many modern young style icons like Taylor Swift, Beyoncé and Olivia Wilde. The look is the perfect way to show off toned abs and add a bit of playfulness to your look.

Off the Shoulder

Wearing shoulder-baring tops and dresses is a great way to show a bit of skin without being too risqué. This trend is equally applicable to informal and formalwear and can easily elevate your look. Some of the best off-the-shoulder looks are asymmetrical, which adds a bit of avant garde style without a lot of fuss.

There’s still lots of summer left to enjoy, so take advantage of the warm weather by trying this summer’s hottest trends now before it’s time for coats and boots again!